Both after shots are the Tally budgeting-app landing page, made by applying each skill's published instructions. Shared tags: Landing pages, Visual direction.
Its 'one protagonist per screen' rule gave the page a memorable hero: a full-width paycheck bar split into colour-coded envelopes, with the palette taken from it. The rest is restrained to the point of sparseness, and we skipped its usual three-direction user check.
Its mandatory six-line brief (direction, mood, palette, type, layout, signature) pushed the page into a warm editorial ledger: Fraunces on paper, one tomato accent, hand-drawn tally marks as the signature and alternating paper/ink sections. One of the most distinctive results in the set. The weak spot is its full-viewport section habit, which leaves big empty bands on a short page.