Both after shots are the Tally budgeting-app landing page, made by applying each skill's published instructions. Shared tags: Landing pages, Visual direction.
The biggest jump in the set: the generic purple SaaS template became a page built around one idea (a stack of kraft envelopes), with characterful type, a plain feature list and a comparison table instead of card grids. Its anti-default checklist visibly removed every gradient, emoji and 'Most Popular' tell from the baseline.
Its mandatory six-line brief (direction, mood, palette, type, layout, signature) pushed the page into a warm editorial ledger: Fraunces on paper, one tomato accent, hand-drawn tally marks as the signature and alternating paper/ink sections. One of the most distinctive results in the set. The weak spot is its full-viewport section habit, which leaves big empty bands on a short page.